The Rolls Royce of a business' marketing, brochures aim to current a company in the best possible light.. So whenever writing a brochure you want to write in a motivating style that conveys all the company's good characteristics in glowing style. When writing brochures you will normally work along with with a graphic designer to ensure the images and text work together. Once the text is completed, thorough proofreading is a must. Not unless you wish to risk getting charged for reprints due to a sloppy misprint.